Backlinks

Backlinks are the main focus point of Search Engine Marketing.

Search Engine Marketing is the process of Optimizing multiple pieces of information to get them to rank individually and then link back to the main site to accomplish two goals...

Backlinks - Search Engine Marketing

  1. Drive Traffic To The Site from the links included with the ad or content
  2. Create site ranking for the main site from the backlinks that are created by the content

Content Rich one way links are the life blood to Page Rank in the Google Search Engine. It is these links that show the search engine that your site is relevant for the keywords that you are wanting it to rank for.

It used to be, the more links into your site, the better the site will rank.

This system got abused and now Google and the other search engines created a means to measure the quality of the link. They do this by evaluating the content in and around the link that is coming into your site. If the content contained in the link is relevant, then the link will help your sites'  page rank.

Another factor that comes into play is how the site linking to your site is ranked. You want to get links from sites that are ranked higher that your site. This is how your site gets to go up in Page Rank. You want to avoid having a lot of links from low page rank sites. This could result in what we call page rank bleeding. You can actually lose ranking by having too many low level sites linking to you.

Also, you want to be cautious about linking out to other sites. Linking to too many low level sites will definitely take your site down a notch and that would be bad.

We start with the Social Networking sites because those sites have higher page rank and we can control the content in the links back to your site because we write it.

Next are the articles that we write. Again, we are submitting to higher page rank sites and we control the content in and around the links. We write keyword rich articles and submission to these highly ranked sites give many quality inbound one way links to your site, thus giving your site a massive boost in Search Engine Rankings.

Glengarry Marketing takes care of getting the links in place and we manage links from other sites.

Go ahead and fill out the form on this page and we will contact you right away. Or you can always call us at 800-883-1924.

We look forward to working for you and showing you how the internet can really work for your business.